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WordPress SEO Tactics: Ninja Traffic Methods Revealed

Part Two of the Most Ninja WordPress SEO Tactics Ever

Recap:
In part I already went over the essential steps that you need to take to optimize your site and your WP installation.

If you missed it you’ll want to go check it out first. Ninja WordPress SEO Guide- Part 1

Now on to the….

We’re about to reveal some of the most powerful tactics we use and now you can use to get your pages ranked at the top of google!

[green_tick_1_list]

  • Site Architecture
  • Save That Link Juice
  • Avoid Duplicate Content

[/green_tick_1_list]

Now lets get going!

If you build it they won’t just come. Leave that crap to a Field of Dreams.

Building your site is about 2 things –
1. You build it for your visitors
2. You build it for the search engines

WordPress SEO Tactics for site architecture

Here’s the deal – if you build your site correctly visitors should easily be able to navigate and search engines should easily be able to index your site and determine what pages are important and which aren’t

It’s a bit of a balancing act because sometimes what’s good for SEO is not great for actual visitors. But if you think creatively you can find solutions that are good for both the visitor and the search engine spiders.

Link Structure
Your Goal is to “Make a site with a clear hierarchy and text links.
Every page should be reachable from at least one static text link.” — This comes straight from google. And If google wants it – You should do it!

Clear Hierarchy
So it Goes…
Home Page
——-> Category Page
———————->Sub Category Page
—————————————> Detail Page

Check out the picture… And then I’ll keep explaining


image from seomoz

Your Home page is your Link HUB.
Google thinks that your home page is the MOST important page on your site!
99.9% of the time it’s going to have the most link juice and it passes part of it’s juice through every link that is on the page. So you’ve gotta be smart about how you link out.

You’re gonna want to directly pass the most link juice to the pages that you want to rank the highest. Those are your category Pages.
That means you’re going to have to do keyword research and so you can name the link and the page appropriately.

Category Pages
Google thinks that a link coming from a category page isn’t as important as links coming directly from the home page. Relatedly, there’s going to be less link juice passed and so it won’t rank as highly at least at first.

Just a quick FYI… Any page can become a super popular page with a high Page Rank and have tons of link juice. We’re just talking about how it will be when you start out. After that link juice can be passed upstream and downstream.

Sub Cat And Detail
Obviously the further down the chain the less link juice and the pages are less important to google.

Mistakes
It’s Easy to make a mistake here!
You’ve got to realize that navigation links in the header are treated as category pages.
And you don’t want a ton of useless junk pages using up your link juice.
If you do this you dilute the juice that’s passed.
And you’re creating a flat architecture —
rather than a hierarchy.

You’ve got to balance ease of use of the site with diluting your link juice.
So try to limit the amount of links out of your home page –
so you pass more juice to the few Really important links

But you always want to have the user experience in mind!
10 times out of 10 i will sacrifice a bit of link juice if it makes the user experience better!
So there are always exceptions to the rule i’ve outlined above.
But even if we appear to have a lot of links from the home page —
there’s some ninja SEO magic we can work to make sure we preserve the link juice-
and keep our hierarchy.

And This is Important!: If users like the site, use it, and share it… You will get links and you will get ranked. But if your site sucks to use— but is optimized for the search engines- you’re going to fail.

WordPress SEO Tactics to Maximize Link Juice

We’re talking about meta robot tags.
It’s a way to preserve link juice and tell the search engines which pages to index.
By default, if we don’t put a tag search engines will index the page i.e. it will show up in search results and follow a link i.e. it will pass link juice.

Welcome the NoIndex / NoFollow Rules!

NoIndex
A no index tag is placed in your page’s header and looks like this:

<html>
<head>
<title>...</title>
<META NAME="ROBOTS" CONTENT="NOINDEX, NOFOLLOW">
</head>

You can also place bot specific directives — i.e only tell google not to index but let yahoo, bing etc…

And that Looks like this:

 <meta name="googlebot" content="nofollow" />

Generally if ya no index a page you’ll want to do it for all search engines. Normally I use this if i create a coupon page, a login page etc.. I want only the people i give the url to directly to be able to get to and use the coupon. Now, a noindex tag won’t stop someone from getting to the page if they have the url, but if the page isn’t indexed and shown in the search engines… the chances are super low that lots of visitors that weren’t given the url will be able to get to the page.

The advantage of doing this is that the search engines won’t mistake an unimportant page for an important page.

NoFollow
Ok – so this used to be the way to control your link juice.
Not any more.
Used to be that if you had 5 links on a page and nofollowed one of them…
the other four would pass the link juice of the page/4
so
link 1 —–> juice/4
link 2——> juice/4
link 3 —–> juice/4
link 4 —–> juice/4
link 5 —> (nofollow)

Now it looks like this:
link 1 —–> juice/5
link 2——> juice/5
link 3 —–> juice/5
link 4 —–> juice/5
link 5 —> (nofollow)

So we can’t control link juice this way — some also call this page rank sculpting.

There are uses for the nofollow tag! But we can’t really use it for page rank purposes anymore.
Capiche?

Ok Then what the hell can i do?
Pay attention to this section of WordPress SEO Tactics!
Now it’s more about consolidating urls and really creating the correct structure.

So lets i had this setup:
Home page —-> Contact navigation and say under my contact nav i also had a drop down for:

—————–>about me
—————–>map
—————–>email
—————–>phone

Yes i know these aren’t the best examples — but you get the idea.
If these were all distinct urls… i would have 5 pages all coming from my home nav.
So google thinks that my site architecture is super flat.
Because it sees
Home page
—-> (category pages) Contact page —- about me page — map page — Etc…
OR

I can combine all the urls on one Contact URL

And then on the contact page i can link to the other urls
So google sees
Home page
—-> (category page) Contact page
————->(sub cat page) — about me page — map page — email page — etc…

Got it?

Now this isn’t always possible or desireable for the user experience.
And that’s really what you want to keep in mind. If it screws with ease of use then you really want to think twice. And i would say don’t do it!

Setting up your site architecture is only a small portion of SEO work. It can have an impact! But still the biggest factor for ranking is going to be sites linking in to your site.
How get links is another conversation.

Ok gonna keep this short and simple. Don’t just copy articles or content that’s already out there. Google doesn’t like it. But…

Find an article/ page / idea that’s killing it … And make your own version!
This can be super effective for creating content that people love, want and will rank. So get your inspiration from killer content that ranks highly… but do not duplicate it — you need to improve it and add your own spin.

Duplicate content on your site
Google doesn’t like when you put the same content on two different urls on your site. So in this case you can add the noindex tag so google doesn’t count the content twice. And/or you can add the :

rel=”cannonical” tag
This tag is placed in the page’s header and tells the search engine that this is the version of the page that you want indexed — basically it consolidates the link juice of the page.

Looks like this:
<link rel=”canonical” href=”http://example.com/page.html” />

[green_tick_1_list]

  • Site Architecture
  • Save That Link Juice
  • Avoid Duplicate Content

[/green_tick_1_list]

I was planning on including a bit more here... but it's already becoming a fat baby.
So gonna break it up into a couple more articles.

Whatcha got here is a damn good start on your seo and now you're well on your way to understanding the WordPress SEO Tactics you need to correctly setup your wordpress site to be optimized for the search engines.

Let me know if there's anything you want more info about.

Cheers,
Master Ninja

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